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New Delhi, Dec. 13

Allied Media, the media arm of the Percept Group, has bagged a Rs 20-crore contract to manage media duties for Su-Kam, the power back-up player. “In an era of growing energy needs and rising concerns about the environment, the focus of the entire world is on renewable energy. Su-Kam, the leader in power back-up systems and solutions, will develop world class electronics to support this phenomenon. We plan to go aggressive in the market and also in our communication s trategy,” said Mr C.M. Singh, Sales and Marketing Director, Su-Kam. Allied Media recently bagged the Cannon account, and also manages DLF and the Sahara group.

— Our Bureau

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