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Mumbai, Dec. 13

Water sports will be the new vehicle for mineral water major Bisleri to build up its brand value. Bisleri is all set to sponsor India’s RS X class windsurfer Ashutosh Tripathi on his maiden voyage to New Zealand for the 2008 Olympics qualification rounds. Mr Ramesh Chauhan, Chairman and Managing Director of Bisleri International, said: “We will not let any talent go unnoticed and continue our efforts to promote sports the way we promote healthy lifestyles” ;. Tripathi recently bagged the seventh position in Bali international windsurfing regatta and was the first qualifier from India for a berth in the first Asian Beach Games to be held in 2008. The RS X windsurfing involves the surfer to reach 1.8 times the speed of the wind.

— Our Bureau

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