MARKETING
STRATEGY
Star strikes merchandising deal with Big Bazaar
For selling ethnic garments worn in soaps, talent shows
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Godrej Sara Lee acquiring Chinese co for $50 m
To facilitate launch of its brands in that country
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Godrej enters mattress biz
Pune, Dec. 14 Godrej and Boyce Mfg Co Ltd, which launched its mattress business under the Interio Division on Friday, expects to capture around 50 per cent of the organised sector market in the country for the product over the next three ...
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UTV completes Indiagames buy
New Delhi, Dec. 14 UTV Software Communications has completed its acquisition of 60 per cent stake in Indiagames, the online and mobile games company.The company will be integrated with UTV businesses which are divided into four ...
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TV18 in pact with Forbes Media
TV18, a group company of Network18, is all set to launch a business magazine in India in partnership with Forbes Media. The partnership will include a content licensing arrangement, and also envisage introduction of other Forbes products, subject ...
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INSIGHT
Accounting for customer loyalty programme
The IFRIC has come out with the interpretation that credits granted are to be accounted for as a separate component of the initial sales transaction in which the award credits are granted.
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ADVERTISING
R.K. Swamy BBDO to work in close connect
Chennai, Dec. 14 At first blush it looks like a confrontation that a mighty foreign partner is having with its Indian affiliate. At least, these were the questions raised when BBDO Worldwide, the world’s second largest advertising agency ...
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PROMOTIONS & OFFERS
Tata Indicom’s new pre-paid plans
Tata Indicom has introduced a Rs 199 pre-paid starter pack with one-year validity. With a talk time of Rs 2 and a daily rental of Re 1, the pack offers local calling rates of 40 paise a minute (between Tata Indicom subscribers), 50 paise a minute ...
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Anne French brand ambassador
Wyeth Consumer Healthcare, manufacturer of hair remover Anne French, has a new brand ambassador in Kareena Kapoor. Anne French has been a market leader for more than 40 years now. The cream hair remover is available in glass bottles and tube ...
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RETAILING
HomeTown’ s 5th store opened in Pune
Pune, Dec 14 Home Solutions Retail (India) Ltd, a part of the Kishore Biyani’s Future Group, today launched HomeTown store at the Ishanya Mall in Pune. Talking to presspersons, Mr. Mahesh Shah, CEO, HomeTown, said this was the fifth ...
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Gautier, Ebony ink pact for home adornment stores
New Delhi, Dec. 14 French home furnishing major Gautier is eyeing a lion’s share in the home décor business. The company has inked an agreement with domestic retailer Ebony to set up at least 20 home adornment stores in North and ...
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It’s a woman’s world at Westside
New Delhi, Dec. 14 Trent Ltd, a part of the Tata group that operates Westside, has opened its first specialty store targeted at women. The company hopes to replicate this model across metros in the country and hopes to roll out at least 10 ...
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ONLINE MARKETING
Autoindia plans online promotion campaign
Thiruvananthapuram, Dec. 14 Automobile portal Autoindia.com is planning a series of online promotions to create more awareness about the services it offers. The details of the campaign are being worked out, said Mr V. Chandramouli, CEO, ...
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OUTLOOK
ESPN invites tenders for ICC broadcast rights till 2011
New Delhi, Dec. 14 ESPN Star Sports, the broadcast rights holder to ICC’s events till 2015, has invited tenders from global broadcasters for cricket events from 2008-2011. The broadcaster will telecast the tournaments in India, ...
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NEW PRODUCTS & SERVICES
New version of Bolero launched
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