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Sourav Ganguly

New Delhi, Dec. 18

Upcoming television channel INX News, which is gearing up for its launch in mid-2008, has signed on cricketer Sourav Ganguly to present a sports show on NewsX and has also appointed him the brand ambassador for the channel. Ganguly will eventually also play a role in the entertainment programming of 9X, the network’s Hindi entertainment channel, said the company. “Sourav is one of the most-loved stars of cricket, and we are delighted to announce that he has s igned up with us,” said Ms Indrani Mukerjea, Founder CEO, INX Media, in a statement.

— Our Bureau

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