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Order win may help Subex go up value chain

Could help geographical diversification as well


BL Research Bureau

Subex Azure’s geographical diversification strategy has got a boost with a software implementation win in Turkey.

The deal envisages Subex implementing its interconnect billing system for a leading telecom player in that country. What is interesting in this development is that Nokia Siemens is the main systems integrator for the Turkish company.

It appears that Subex, and its local partner, Gantek Technologies, have been selected by Nokia-Siemens to jointly provide the solutions. This indicates that Subex may be climbing up the value chain in a significant telecom software area.

Turkey is also a very fast growing telecom market and a successful implementation there may open up new opportunities for Subex.

European markets

Interconnect billing is a complex affair as it has to interface with all the operators in a particular area, with revenue arrangements and settlement rates being dynamic in nature. A successful implementation may also provide access to other European markets, where Nokia Siemens has a presence.

This deal could also provide some relief in terms of currency diversification and reduce dollar dependence.

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