MARKETING
STRATEGY
Thailand lures Indians with wedding packages
Offers competitive rates; mounts road show in India
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CUSTOMER RELATIONSHIP MANAGEMENT
The toppers in the satisfaction index
New models launched by General Motors, Mahindra Renault and Maruti Suzuki have come up tops according to the findings of the 2007 four-wheeler total customer satisfaction study released by leading market information provider, TNS.The ...
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RETAILING
Coke’s global corporate university to create learning benchmarks
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MARKETING RESEARCH
White and popular
Apparently, we Indians are not the only ones who think white is a good colour for our cars. It is a body colour that conceals scratches well, or rather doesn't let it show as much. It is easy to maintain and can be carried off on any car, however ...
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PIRACY
Fake drugs across the price spectrum: WHO study
Counterfeits are even found in medicines priced below Rs 20, which hurts the company making the original drug, says the study.
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