The Hindu Business Line : TTK fuels 2 life-outsourcing services with CDC software

Bangalore, Dec. 24 Customer relations software ‘made in India’ for a US-based corporation is fuelling two innovative outsourcing services from the TTK Group.

CDC CRM Solutions, the Indian end of Atlanta-based CDC’s CRM solutions business, announced here that its “Pivotal” product had been chosen by the Bangalore-based TTK Services to help scale up its two outsourcing offerings.

These have gone beyond the conventional corporate market to target hundreds of individuals who are ready and willing to outsource a vital part of their lives... from wedding planning to tax returns to seasonal gift giving.

The two TTK offerings are YourManInIndia ( www.yourmaninindia.com ) and GetFriday ( www.getfriday.com ). While the first is targeted at NRIs and others staying abroad and requiring personal services in India, the latter is a global offering to get anything — almost — done for registered users in their own country.

The huge popularity of these people-oriented outsourcing services — and the positive publicity in the US — has forced TTK to scale up sharply and the company chose CDC-Pivotal to fuel the in-house customer lifecycle management needs, said Mr P. Sundar, Director, TTK Services.

The GetFriday portal has Pivotal at the back end from December 5 and YourManInIndia will also use the CRM solution in the New Year, he added.

The company is ramping up to handle over 700 clients by end 2008.

The CDC CRM Solutions CEO, Mr Shubho Bhattacharya, said that TTK was the first Indian client for Pivotal — a software that was “90 per cent —developed in the Indian R&D Centre of CDC”.

The Bangalore-based CRM Centre of Excellence is five years old and is expected to grow to over 300 engineers, added Mr Nagaraja Prakasam, Managing Director, CDC Software India.