The Hindu Business Line : Health and fitness tops in New Year resolutions list

Mumbai, Jan. 1 Over half of India’s online population has already decided on its New Year’s resolution. 58 per cent of Indians surveyed have taken a resolution to lose weight and improve their fitness levels and health in the year 2008, according to a survey conducted by Nielsen India via its Your Voice online research panel.

Saving money (55 per cent) and better time management (51 per cent) are among other popular New Year resolutions.

Remaining fit and healthy is a more popular resolution with 73 per cent of people aged between 35 and 44. In addition, saving more money is popular among people in the 25-34 age group (62 per cent).

Interestingly, for the 45-plus age group saving more money is not very important with only 26 per cent voting for it.

Pursuing higher education for career enhancement and better time management (14 per cent & 13 per cent votes respectively) find favour as a key resolution with the 15-24 age group.

Health conscious

“This year ‘remaining fit and healthy’ has all of a sudden taken the lead in people’s resolutions list compared to last year, taking over better time management, saving money, getting organised, and reading more books that ranked the top last year,” said Mr N.S. Muthukumaran, Director, Online Panel, The Nielsen Company, India.

“People are more health conscious today. They want to remain fit not only to look good physically, but also to protect themselves from diseases. Eating healthy and regular exercise is the way to achieve optimum health and fitness,” continued Mr Muthukumaran.

Majority of the respondents (69 per cent) make their resolutions prior to the New Year. A quarter of them make their resolution on the New Year eve.

People also have different ways of making resolutions. 79 per cent of the respondents make a mental note of the resolution that they keep, 28 per cent tell a friend or a family member about their resolution, and 21 per cent write it down.

Amongst those who share their resolution with someone, 66 per cent share it with their close friends, 55 per cent share it with their spouse, and 32 per cent tell their parents about their resolution for the New Year.

“Today, the hectic life schedule leaves people with little time to accomplish things that they want to do. New Year is the perfect occasion for people to dig deep within themselves and come out with their wishes and desires and this wish usually takes the form of a New Year resolution,” said Mr Muthukumaran.

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