The Hindu Business Line : Airtel cuts local call rates to Re 1/m for pre-paid users

New Delhi, Jan. 2 Airtel on Wednesday announced that it has reduced its local outgoing call tariffs to a flat charge of Re. 1 per minute for its pre-paid subscribers. With effect from January 3, all Airtel pre-paid mobile customers whose existing local call rates are more than Re 1 per minute, will be migrated to the revised tariff.

At present, they are paying between Rs 1.20 per minute and Rs 2.40 per minute. However, this tariff change is not applicable to 495 Life time pre-paid customers and other customers enjoying special schemes.

Mr Sanjay Kapoor, President, Mobile Services, Airtel, said: “As an industry leader, Airtel has always been at the forefront of driving affordability and expanding the market. This initiative marks our strategic intent to simplify tariffs and differentiate ourselves in a market already cluttered with multiple tariff plans. Going forward, we will continue to explore innovative and affordable tariff options that are aimed to speed up growth, enhance customer value and significantly contribute towards increasing our market and revenue share in the future.”

The company said that the initiative marks the beginning of a series of steps being planned by Airtel to usher in simplified and affordable tariffs that will appeal to customers across all segments and geographies.

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