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Kamal Narang

Reaching out: Mr Rajiv Deep Bajaj, MD, Bajaj Capital Ltd, addressing a press conference to announce the “Just Trade - The Online Investment” in New Delhi on Thursday. — Ka

Our Bureau

New Delhi, Jan. 3 Bajaj Capital, a diversified financial and investment advisory house, on Thursday announced its foray into online investment and stock broking services through the launch of a technology platform by the name ‘Just Trade’.

“Online investing is fast becoming a preferred tool for many an Indian investor. Through Just Trade, we will cater to self-directed investors, which is the fastest growing segment among investors,” Mr Rajiv Bajaj, Managing Director of Bajaj Capital Ltd, said here on Thursday.

Just Trade would also provide online financial planning service to investors, the first of its kind by any company in India, Mr Bajaj said. Currently, Bajaj Capital has 170 outlets in 75 cities in India.

On whether SEBI’s recent move to waive entry load for investors directly approaching the mutual fund houses would impact the financing of distribution network for Bajaj Capital, Mr Bajaj replied in the negative.

“We are going by basic assumption that most of our investors are not going to go direct. They see true value in our advise and services and I am confident that they are going to continue with us. We are not seeing any eventuality where we would have to review our business model,” Mr Bajaj told Business Line.

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