The Hindu Business Line : ‘Education, services, banking lead print ad surge’

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‘Education, services, banking lead print ad surge’

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Chennai, Jan. 4 Print advertising grew by 21 per cent during January-September 2007 compared to the corresponding period in 2005.

According to a TAM AdEx analysis, non-metro publications led with 53 per cent share of the overall ad pie of newspapers. The three sectors to advertise the most were education, services and banking/finance/investment.

Advertising in newspapers and magazines was in the ratio of 95:5 during this period. Magazine advertising grew by 11 per cent whereas there was a growth of just 1 per cent in newspaper advertising compared to the corresponding period of the previous year.

Education accounted for 15 per cent of print advertising, services 12 per cent and financial sectors 10 per cent. Within education, educational institutions accounted for the most-advertised category (68 per cent), Planman Consulting, Annamalai University and Vellore Institute of Technology being the top advertisers. In services, real estate, hospitals/clinics and travel and tourism accounted for the bulk of the advertising (61 per cent). Omaxe, Parsvnath Developers and HDIL were the top three advertisers in the real estate category.

The fastest-growing sector was telecom products, which grew 72 per cent, followed by baby care products at 15 per cent. Within the telecom products category, cell phones, and Nokia, led. In baby care, lotions/massage oils were the most-advertised category, Emami being the top advertiser.

Maruti Suzuki, Nokia and Tata Motors, in that order, were the top three advertisers during the period.

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