The Hindu Business Line : ICICI Pru Life in pact with South Indian

Kochi, Jan. 8 ICICI Prudential Life Insurance on Tuesday entered into a strategic partnership with Thrissur-based South Indian Bank (SIB) to provide policyholders the convenience of paying their first as well as renewal premiums in cash at over 296 branches of SIB in Kerala.

The MoU was exchanged between Ms Poonam Bhardwaj, Senior Vice-President, Customer Service Operations, ICICI Prudential Life Insurance, and Mr Alex Mathew, General Manager, SIB.

Speaking to reporters, Ms Bhardwaj described the partnership as another step towards building a seamless customer service experience. The company would be able to reach out to a wider customer base and provide additional value-added services, she said.

Mr Alex Mathew said the bank believes in providing one-stop financial solution to the customers. The partnership will enable the bank to provide one more value-added service to the customers. ICICI Prudential Life has also announced similar institutional tie-ups for cash management solutions with the e-governance initiative of the Government of Rajasthan (e-mitra) and the Department of Posts in some States in the country, she said. The company is the largest private life insurer in the rural segment and had crossed the one-million policies milestone since its inception.

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