Business Daily from THE HINDU group of publications
Wednesday, Jan 09, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Wednesday, Jan 09, 2008 ePaper | Mobile/PDA Version |
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Corporate
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Alliances & Joint Ventures British Bio ties up with Finnish co Bangalore, Jan. 8 British Biologicals, the Bangalore-based nutraceuticals company, has said it has entered into a marketing tie-up with Finland's Raisio Group to launch its cholesterol reducing product. The Rs 100-crore British Biologicals has the exclusive marketing right for the drink in India. It will also be the product's entry into the Asian market, according to company Managing Director, Mr V.S. Reddy. British Biologicals, maker of B- and DProtein, manufactures disease-specific supplements covering diabetes, asthma, women's health, cardiovascular problems and hepatitis. The company holds 22 per cent market share in the Rs 500-crore prescription-based nutraceuticals segment, said Mr V. Sridhar, Executive Director. The company is also finalising similar tie-ups in Europe and Russia. Its products - mainly protein supplements such as BProtein and D-Protein - are present in 20 countries. Efforts are on to take some to the US, a release said. - Our Bureau More Stories on : Alliances & Joint Ventures | Healthcare Products
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