Business Daily from THE HINDU group of publications
Thursday, Jan 10, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Thursday, Jan 10, 2008 ePaper | Mobile/PDA Version |
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Marketing
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Advertising Henkel backs Pril claim with test Chennai, Jan. 9 Henkel India, pulled up by the Advertising Standards Council of India (ASCI) following a complaint of misleading advertising, has said its claim has been verified by an independent testing laboratory. In a press release, the company said the claim about Pril Liquid dishwash — ‘each drop of Pril has active ingredients which removes grease better than the bar’ — has been verified by Italab Pvt Ltd of Chennai. The test results indicate that stain, char red residue and oil in a vessel used to fry potatoes were completely removed using one drop of Pril Liquid and a little water, the press release said. The normal shine of the steel vessel was also observed after washing the vessel. Henkel India has shared the report of the test done with ASCI. — Our Bureau More Stories on : Advertising | Personal Products
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