MARKETING
STRATEGY
Pharma retailer Fortis to be one-stop shop for health needs
Plans to enhance store presence
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BA offers Delhi-London fare at Rs 26,000
British Airways on Thursday re-launched its low price offer for passengers flying to the UK, Europe and the US. In a statement, the airline has said ticket prices for those travelling to the UK and Europe start at Rs 26,000 (excluding taxes), ...
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In search of a ‘soul mate’ in India
Recently in China Mr Yon-Ping Cheu is engrossed in mounting diamonds on gold ring. Mr Cheu is amongst 1,500 skilled diamond workers in J.B. Group’s Panyu unit working hard to broaden the expression of love through diamonds.And, ...
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PROMOTIONS & OFFERS
Deccan offer for SBI cardholders
Deccan in association with State Bank of India has announced special fixed fare offer called “SBI card – Flat Fare” for all SBI credit cardholders. A fixed fare of Rs 499 (basic fare) will be offered to passengers, but taxes and ...
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Singapore Airlines offers discounted return fares from Chennai
Singapore Airlines has announced discounted return airfares to popular cities in the Asia Pacific region along with free hotel accommodation in Singapore. According to a press release, those boarding day flights from Chennai to ...
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Tata Tele’s new pre-paid pack
Tata Teleservices has launched ‘Happy 2008’, a Rs 299 starter pack for new pre-paid subscribers that comes with a validity of 2008 days (about five-and-a-half years) and talk time of Rs 2 with a daily rental of Re 1. According to a ...
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RETAILING
MRPL’s fuel retailing outlet
Mangalore Refinery and Petrochemicals Ltd (MRPL), which is foraying into fuel retailing, will open its first retail outlet at Maddur on Mysore-Bangalore highway on January 12. The retail outlet under the brand name HiQ will be inaugurated by Mr ...
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‘Developing infrastructure, supply chains main challenges for retail’
Hyderabad, Jan. 10 Enhancing country-wide infrastructure and establishing uninterrupted supply chains are some of the main challenges before the retail industry in developing countries, including India, according to Prof Kathleen A. Krentler ...
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MARKETING RESEARCH
Cross-Tab bags Survey Sampling deal
City based Cross-Tab Marketing Services has won a three-year market research outsourcing contract of up to $5 million (Rs 20 crore) from online panel research firm Survey Sampling International. “SSI will outsource key operational processes ...
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BRANDS
‘Auto designs create identity of a brand’
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Empire Home earmarks Rs 200 cr for expansion
Empire Home Appliances, promoted by the Maharaja International Group, is fine-tuning its strategies to popularise the Gem brand in the domestic market. The company has lined up Rs 200 crore to consolidate the brand, besides expanding its product ...
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NEW PRODUCTS & SERVICES
World's cheapest car is here - Tatas rev up with Nano
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Mega plans for super mini
Exploring possibility of diesel engine, hybrid version for Nano
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People’s car – a history
FOR THE COMMON MAN
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The making of the Nano
It was no small challenge to conceive, design and build the small car. Conventional ideas were turned on the head, the very definition of a car was re-examined and the design went through several iterations before it was frozen in the form that ...
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How vendors geared up
Proximity was the key requirement for the suppliers of Tata Nano, popularly known as the Rs 1-lakh car that was unveiled today. Speaking to Business Line the Chairman of Rane Group, Mr L. Ganesh, said when Tata Motors ...
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MindTree’s new DVR product platform
Bangalore, Jan. 10 MindTree Consulting, a global IT and R&D Services company, and Analog Devices (ADI) have announced the availability of a DVR product platform based on Analog Devices’ Blackfin processor. According to a press ...
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Trend Micro unveils new security products
New Delhi, Jan. 10 To counter the rising incidences of cyber crime and Internet security threats, Trend Micro has unveiled 2008 suite of customer security products. The products are aimed at strengthening personal information ...
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Honda Siel to unveil small car Jazz by 2009
80% of parts to be sourced locally
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QarmaQ concept
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Critics snubbed
The Tata People’s car has been the subject of much speculation not just regarding its viability, but also its safety, emissions and even its very name. Mr Ratan Tata had the last laugh today and he used every opportunity he had to pepper ...
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