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Apollo showcases winter tyres
New Delhi, Jan. 16
Apollo Tyres showcased its winter tyres - Acelere Ice
and Hawkz Ice, meant for passenger vehicles and
4x4s at the Auto Expo. This ice range of winter tyres will
cater to the European and North American markets,
where consumers by law or motoring recommendation
are required to switch to tyres designed to tackle subzero
temperatures and road conditions during the winter
months.
"Europe, which is the largest market for winter
tyres in the world, has around 25 per cent of the
replacement market of the annual volume of over 250
million tyres a year. This segment is also growing at a
faster rate of around 4 per cent, compared to the overall
growth rate of below 2 per cent. The ice range will
provide Apollo Tyres Ltd, the ability to ensure a roundthe-
year total brand experience for its export market
passenger and 4x4 consumers across the globe," said the
company statement. - Our Bureau
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