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Ahmedabad, Jan. 21

Targeted at helping pregnant women, growing children and young adults meet their daily calcium requirements and to help prevent diseases like osteoporosis, Amul has launched Calci+, a high calcium milk, its marketer Gujarat Cooperative Milk Marketing Federation (GCMMF) said here on Monday. The new product, priced at Rs 35 a litre, contains 100 per cent natural milk calcium and does not contain any preservatives. It is simply subjected to a special sterilisation process cal led ultra-heat treatment (UHT) and stays fresh for 120 days at room temperature. With its introduction, GCMMF is all set to strengthen its UHT milk portfolio, the statement said. The one-litre aseptically packed tetra-pack Amul Calci+ is being made available at all Amul Preferred Outlets (APOs), super markets and major A-class outlets across India this month.

— Our Bureau

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