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Mumbai, Jan. 23

Two years after entering the AC business, Godrej Appliances is targeting a 10 per cent market share in the current fiscal. The company launched a new range of ‘Navigator window air-conditioners’, equipped with ‘i-flow technology’, on Wednesday. In a departure from the traditional linear grill design, the new air- conditioners have curvilinear grill. The ‘i-flow technology’, developed in-house, is based on the aerodynamics principles and ensures maximum cooling efficiency, claim company authorities.

“The AC market dynamics have completely changed in the last couple of years. Aesthetics and styling play an important role in the customer purchase decision,” said Mr George Menezes, COO, Godrej Appliances, while introducing the new range.

— Our Bureau

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