The Hindu Business Line : Seminar on rural retail in March

Madurai, Jan. 27Rural Marketing Agencies Association of India will be holding a seminar in Mumbai on ‘Rural Retail’ during March, said Mr R.V. Rajan, its President, here. Speaking to Business Line on Friday, he said the mobile revolution has brought about a tremendous change in rural areas and forced the companies to give up the conventional approach in attracting rural customers.

A huge and distinct rural market has emerged in the country. One needed to distinguish between a developed rural market and a developing rural market and adopt new strategies with an aspiring middle class in the scene.

Data lag

Inadequate data and poor infrastructure are still impediments on the way. The rural diversity, in terms of language and culture, among the States add to the challenges. The rural population has become very conscious of the value of money and cannot be taken for granted any more, he said.

He further said that the Association had commissioned a rural study and engaged Francis Kanoi Associates for the purpose.

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