The Hindu Business Line : PepsiCo India to expand product portfolio; triple revenues

New Delhi, Jan. 28 PepsiCo India Holdings Pvt Ltd, the Indian arm of the US-based cola giant PepsiCo, on Monday said it hopes to triple its revenues in the country within the next five years.

For this, it plans to expand its product portfolio in the carbonated and the non-carbonated segments as well as introduce new categories.

“We aim to triple our revenues in the next five years through expanding and innovating our product basket by offering a variety of choices to consumers,” said Mr Sanjiv Chadha, CEO, PepsiCo India. He, however, did not disclose the company’s turnover from Indian operations.

Mr Chadha said the company would be enhancing its product basket both in the carbonated beverages and juice categories. “We expect both the categories to contribute equally to the revenues.” India is a top priority market for the company, he said, adding that the contribution from the country to PepsiCo’s global sales is expected to grow substantially. “Already, India is in the top five market for PepsiCo and considering the overall growth witnessed here, we are sure that the contribution from here will grow in the future,” he said. The company also announced the roll-out of its new orange drink Tropicana Twister, which would be pitched against rival Coca-Cola’s Minute Maid.

“The juice and juices drink is the fastest growing category and the new introduction is the next level in expanding our presence,” said Mr Chadha. PepsiCo already has Slice and Tropicana in the ‘fruit drink’ segment. He said the company is also looking at new products with localised tastes and new product categories.

“There could be three different kinds of flavours in Tropicana Twister and more carbonated drinks would be launched this year,” he added.

The PepsiCo India Executive Director, Ms Sucheta Govil, said the company would focus on the Rs 1,200-crore juice and juice drinks segment, with 50 per cent of overall volumes expected from this category.

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