MARKETING
STRATEGY
Technopak Advisors to enter into new verticals
Bangalore, Feb. 1 Management consultancy firm Technopak Advisors is looking at foraying into new verticals for its next phase of growth in the country. Healthcare sector Mr Arvind K. Singhal, Chairman, ...
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Forbes Brands signs 30-year pact with London co Savile Row
Will manufacture and distribute the latter’s range of clothing here
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IPR
TVS, Bajaj patent hearing continues
Chennai, Feb. 1 Hearing on the intellectual property row between TVS Motor Company and Bajaj Auto over the use of digital twin spark plug engine technology entered the fourth day on Friday with counsel of both the companies putting forth their ...
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PROMOTIONS & OFFERS
Collection G ’s brand ambassador
Collection G, a brand owned by the World Gold Council (WGC) and licensed to D’damas, has announced Jacqueline Fernandez, former Miss Sri Lanka, as its new brand ambassador. D’damas is a joint venture between the UAE-based Damas ...
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RETAILING
‘No logic in opposing Reliance Retail’
Mumbai, Feb. 1 After facing a wave of opposition, Reliance Retail may finally be able to open its outlets in West Bengal.Mr Nirupam Sen, West Bengal Minister for Commerce and Industries, who met the Reliance Group Chairman, Mr Mukesh ...
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Eureka Forbes plans new retail channels
According to Mr Aslam A. Karmali, Senior Vice President, Consumer Division, Eureka Forbes, "There is low penetration in the business of water and we have to first try and expand the physical reach of our products. Today we are evaluating new ways ...
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Cogito Consulting to launch retail practice
Cogito Consulting, an independent brand consulting company from the Draftfcb+Ulka group, will now offer specialist retail advice to aid marketers and retail companies maximise on the retail boom.The brand consulting company and the ...
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Spencer’s inaugurates Hyper store
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Trinethras become `more'
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BRANDS
Technopak ties up with Vertebrand
Bangalore, Feb. 1 Delhi-based management consulting organisation Technopak Advisors has picked up a “significant” equity stake in Bangalore-headquartered brand consulting firm Vertebrand. Technopak will also invest financially in ...
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‘Brands should strike an emotional link with people’
Hyderabad, Feb. 1 To improve customer reach, brands need to go beyond the product and establish a linkage between values of the company and life of customers, according to Mr Dan Wieden, Chief Executive Officer of global advertising agency, ...
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PEOPLE
STAR Den appointments
STAR Den Media Services, the recently announced television distribution joint venture company of the STAR group and Digital Entertainment Networks, has appointed Mr Gurjeev Singh as CEO. Mr Mohammed Mujeebuddin was appointed Executive ...
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TRENDS
January proves a good start for car makers
Maruti sales grow 4.2%, Hyundai clocks a healthy 41.4%
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NEW PRODUCTS & SERVICES
JetLite plans Amristar-Bangkok flights from March 28
New Delhi, Feb 1 Low cost airline JetLite plans to launch its first international operations with flights between Amritsar and Bangkok on March 28. The Chief Executive Officer, Mr Garry Kingshott, told Business Line ...
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Micro digital hearing aids launched
Mangalore, Feb. 1 Widex India, the company which introduced the digital hearing aids in the country, has launched its new micro hearing aids here on Friday. Addressing mediapersons, Mr T.S. Anand, Managing Director of Widex India, said ...
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