The Hindu Business Line : Collection G ’s brand ambassador

Collection G, a brand owned by the World Gold Council (WGC) and licensed to D’damas, has announced Jacqueline Fernandez, former Miss Sri Lanka, as its new brand ambassador. D’damas is a joint venture between the UAE-based Damas Jewellery and Gitanjali Gems. Collection G, a brand created and developed by the WGC, is a line of 18 carat gold jewellery. The brand is developed for the young urban woman who desire to look trendy, cool and chic. Its designs are a col lection of contemporary light pieces far away from the traditional touch. “Not only are we enthusiastic about the brand, but also feel that the new brand ambassador will lend a refreshing look to the brand,” said Mr Ajay Mitra, Managing Director, WGC, India.

— Our Bureau

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