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Our Bureau

Mumbai, Feb. 1

Cogito Consulting, an independent brand consulting company from the Draftfcb+Ulka group, will now offer specialist retail advice to aid marketers and retail companies maximise on the retail boom.

The brand consulting company and the Shopper Marketing Division of Draftfcb will be bringing global tools and its learning to the Indian market. As part of this initiative, Mr Jim Lucas, Executive Vice-President and Director Shopper Marketing Division, is in India to bring to Cogito his learning on retail.

Acknowledged as founder of the science of retail ecology, Mr Lucas has helped retailers, manufacturers and service providers to motivate shoppers through value-added experiences. His clients have included Burger King, CVS, Frito-Lay, Kelloggs, KMART, Kraft, Kroger, McDonald’s, Mervyns, Procter & Gamble, Quaker Oats, SCJ, Sears, Target, USPS, and Walgreens.

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