The Hindu Business Line : Trinethras become `more'

Aditya Birla Retail has announced rebranding of Trinethra stores in Andhra Pradesh into its own format `more'. Addressing a press conference here on Friday, Mr Sumant Sinha, Chief Executive Officer of the retail company, said the rebranding would be completed by the end of February. The company acquired Trinethra last year from India Value Fund. With this rebranding, the more. network would now comprise 350 outlets in various cities. Majority of them (278) are in the South. The company plans to open up to 1,500 supermarket format stores and 100 hypermarkets in the next threefour years. - Our Bureau

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