The Hindu Business Line : Trust quotient prerequisite for enhancing brand value: Blackstone

Hyderabad, Feb. 2 “Enhancing the trust quotient of business is a real challenge. It is a prerequisite to enhancing brand value,” Mr Richard Saldanha, Executive Director of Blackstone India, said.

Delivering the keynote address at the valedictory function of the two-day Brand Summit organised by the CII here on Saturday, he said, “If brands are to be admired, the companies must be trusted.”

“Supremacy of trust, appetite for risk and role of chief executive officer in creating a corporate culture — that is relevant and reverent to the business — are central to building brands,” a CII press release said, quoting Mr Saldanha, said.

Brand India

“It is better to create a small business with great conscience than a big business with small conscience,” he pointed out.

In his address, Mr P.K. Mohapatra, Chairman, CII Southern Region, and President and Chief Executive Officer (Technology Business) of RPG Enterprises, said that there was a significant upsurge in the value of Brand India with the country being simultaneously mentioned with China in international deliberations on all fronts.

Earlier, providing the welcome address, Mr Srinivasan K. Swamy, Chairman, Brand Summit and Chairman and Managing Director of R K Swamy BBDO, said that well managed brands had extraordinary economic value and live forever, though they might assume new forms.

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