Business Daily from THE HINDU group of publications Wednesday, Feb 06, 2008 ePaper | Mobile/PDA Version |
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Marketing
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Strategy States - Kerala Batra’s plans tie-up for hair cloning Our Bureau Bangalore, Feb. 5 Homeopathy therapist chain Dr Batra’s Clinic has said it plans to introduce hair cloning in a tie-up with German dermatologist, Dr Rolf Hoffmann. Dr Mukesh Batra, Chairman and MD, Dr Batra’s Clinic, said, “Bringing cloning to India would be an ideal extension of our brand and would be a very good answer for all hair patients in India.” Dr Hoffmann, credited with inventing the Trichoscan hair density meter and culturing hair in mice, said his process of hair cloning can become a reality for millions in a few years. Batra’s is a potential partner with its large chain of homeopathy clinics and a large base of hair patients, he said. All 275 doctors at Dr Batra’s clinics are being trained. Affordable hair scanners were being launched. A scan now costs around Rs 2 lakh. Dr Hoffmann, who is President of the European Hair Research Society, said the hair care market worldwide was estimated at $ 150 billion (around Rs 6,00,000 crore). The hair transplant business is valued at $1.2 billion (Rs 4,200 crore) and an estimated 7,00,000 patients visit a transplant surgeon each year, according to him. More Stories on : Strategy | Alternative Medicines | Kerala
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