Business Daily from THE HINDU group of publications
Wednesday, Feb 06, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Wednesday, Feb 06, 2008 ePaper | Mobile/PDA Version |
|
|
|
|
|
|
|
Marketing
-
Brands Market ripe for premium products: Murjanis
The company, which is selling its products at 350 outlets in the country, is looking at setting up its own exclusive chain in the next few years. K.V. Kurmanath Hyderabad, Feb. 5 Murjanis, a name associated with some top global premium brands such as Gucci, Jimmy Choo and French Connection, has big plans for India. “India’s time has arrived. It is absolutely ready,” Mr Mohan Murjani, Chairman of the Murjani group, told Business Line here. The company, however, sees no reason to customise the products for India. “The consumers expect the same products that they find at international market places. We will sell here what we are selling elsewhere. They (the consumers) will get exactly the same designs and the range as they see elsewhere,” he said. “We should be competitive too when it comes to pricing. Consumers can send an SMS to their friends and get the price of a product instantaneously,” he said. Mr Murjani was here recently to take part in the Brand Summit organised by the Confederation of Indian Industry (CII). Stating that the expertise in India with regard to visual merchandising was not of global standards, he said his company would bring expertise from international consultants. IPO next yearThe company, which is selling its products at 350 outlets in the country, is looking at setting up its own exclusive chain in the next few years. “From the present 30 we will grow to 500 outlets in the next three-five years. This will cover all our nine brands,” Mr Murjani said. As it spreads its reach, Murjanis would come out with a public issue next financial year. He, however, refused to divulge the financials of the company. More Stories on : Brands | IPOs
Article E-Mail :: Comment :: Syndication :: Printer Friendly Page
|
Stories in this Section |
 |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2008, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|