The Hindu Business Line : Brandhouse Retails draws big plan for luxury retailing

Bangalore, Feb. 5 Brandhouse Retails looks to dot the country’s retail landscape with several formats and brands. It plans to set up large format multi-brand discount stores and launch a value-for-money private label. Talks are at an “advanced stage.”

Brandhouse Retails is also looking to bring into India 3-4 international brands in the super premium and luxury segments in the fashion and accessories category. Also on the cards is an initiative to create a luxury high street in India in collaboration with other retailers.

Currently, Brandhouse Retails handles the retailing of S. Kumars Nationwide Ltd (SKNL) — right from setting up exclusive outlets for SKNL brands — Reid & Taylor, Carmichael House, Belmonte and Stephens Brothers, to running and managing the retail operations of these stores.

As of now, Brandhouse manages close to 260 EBOs (which include EBOs of SKNL as well as Dunhill and Escada stores) and plans to finish this financial year with 400 stores, said Mr Tarun Joshi, Managing Director, Brandhouse Retails. Brandhouse Retails is also in talks with more Indian brands to develop and manage their retail operations, he said.

Mr Joshi was in the city in connection with the promotion of the Dunhill brand.

The second store of Dunhill, a men’s luxury goods (apparel and accessories) brand from London, will soon be opened in Bangalore at the UB City luxury mall. The first store was opened in Delhi at the Shangrila hotel last year.

“We are looking to have 7-8 Dunhill stores in the next two years, primarily in the metros,” said Mr Joshi. Ruing the lack of an appropriate environment in the country for luxury retailing to thrive, Mr Joshi says Brandhouse Retails is initiating an effort to create a luxury high street along with other retailers.

Brandhouse Retails hopes to finish this financial year with a turnover of Rs 300 crore.

By FY 2009-10, it is targeting a turnover of Rs 1,000 crore. Its capex for the period extending up to FY 2009-10 will be Rs 400 crore.

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