The Hindu Business Line : KCCI focuses on USPs for tourism promotion

Mangalore, Feb. 6 ‘Dakshina Kannada – the whole world in a single district’ is how Mr K. Narasimha Prabhu, President of the Kanara Chamber of Commerce and Industry (KCCI), puts the tourism potential of the district in a nutshell.

Making a presentation on marketing of Dakshina Kannada tourism at the ‘Tourism Conclave’ here, he said marketing of Dakshina Kannada tourism should focus on the unique selling propositions (USPs) of the district.

The marketing efforts should be assisted by a good logo and a catchy slogan. Services of the brand ambassador of national repute and tourism fairs will also help in this regard.

Explaining about the USP of the district, he said virgin beaches and greenery, good quality of life, good cultural and pilgrim heritage of the region, and good connectivity through all modes of transport should be highlighted while marketing the district to the world.

The cuisine of the region, which is also unique, is another USP that could attract many tourists to the region.

Mr Prabhu said the logo should be the symbolic representation of beaches, culture, pilgrim centres and greenery of the region.

A catchy slogan unique to the region should be coined for the promotion of the district. He said some slogans such as the one mentioned in the beginning and ‘Amazing Dakshina Kannada – Experience the variety’ could also be considered.

Stressing the need for brand building of the district, he said the district should have a brand ambassador of national repute. Efforts should be made to rope in some of the noted bankers and Bollywood actors, who have their origins in Dakshina Kannada, for this purpose.

Mr Prabhu also suggested that tourism fairs be conducted for 15 days in January every year with focus on culture and cuisine of the district.

More Stories on : Tourism | Karnataka

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page