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Hyderabad, Feb. 7

Tanla Solutions Ltd has informed the BSE that its subsidiary Tanla Mobile has been selected by Outcast TV to build Buzz – the media personalisation platform. The first application of the technology is BuzzMyGoat.com, a fun service allowing people and brands to communicate with personalised video. This is to be launched at Mobile World Congress in Barcelona.

At BuzzMyGoat.com, anyone can create and send a personalised television comedy sketch, dramatised greeting, announcement or advertisement to a friend, colleague, client or business contact, instantly, Mr Justin Wickham, CEO, Outcast TV, said in a statement. The Buzz platform is a fully-featured mobile narrow casting engine and allows the integration of audio and video segments in number of combinations. By visiting www.buzzmygoat.com consumers can manipulate and communicate with humorous video clips.

— Our Bureau

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