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Marketing - Retailing
Raymond to strengthen retail presence in towns

Our Bureau

Bangalore, Feb. 9

Raymond is looking to strengthen its retail presence in Class 4 and 5 towns in the country.

Currently, the company operates 92 stores of ‘The Raymond Shop’ in Class 4 and 5 towns. It will add 100-120 stores in two years.

“There is lot of income generation in smaller towns. There is an increasing propensity to spend here. There is lot of spending on ready-mades in smaller towns, which is mostly driven by occasions such as weddings,” says Mr Aniruddha Deshmukh, President – Retail and FMCG, Raymond Ltd.

Class 4 towns have a population of 50,000 to 1 lakh, while class 5 towns have a population of 1-5 lakh.

Raymond is also looking to expand into malls.

Raymond has around 365 Raymond shops in 170 cities. It also has over 100 exclusive outlets of brands such as Park Avenue, Parx and ColorPlus.

Raymond also runs 29 stores abroad – in West Asia, Bangladesh and Sri Lanka.

More Stories on : Retailing | Readymade Garments

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