The Hindu Business Line : Lal Mahal launching retail outlets

Lal Mahal Group, widely known for its branded Basmati rice, is set to launch as many as 125 retail outlets in phases. For a start, the group will open 14 retail stores in Delhi and the NCR on February 14, to be inaugurated by a Minister from the Union Government. Named LM 365 Retail Stores, the outfits will market both food and non-food consumer products of mass consumption.

The average size of each store varies from 800 sq ft to 4,000 sq ft, a company representative told Business Line. A Star Trading House, Lal Mahal has international operations covering trade in a wide variety of agricultural commodities as also export of metals and minerals. In addition, the group is into power generation, real-estate and IT related services. The company expressed optimism that LM 365 Retail would break-even in the very first year of operation.

— Our Bureau

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