Business Daily from THE HINDU group of publications Friday, Feb 15, 2008 ePaper | Mobile/PDA Version |
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Marketing
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Strategy States - Kerala ‘100% Holiday Carnival’ in Kochi
Kochi, Feb. 14 Thomas Cook India and Travel Corporation of India is organising ‘100 per cent Holiday Carnival’, a multi-city road show at Hotel Le Meridien here on Saturday, showcasing the various facets of travel and emerging destinations. The initiative is the biggest-ever structured road show by any travel company in India. Besides Kochi, the road show will cover Indore, Lucknow, Kanpur, Surat, Visakhapatnam, Coimbatore, Ludhiana, Nashik, Nagpur, Chandigarh, and Jaipur other than metros like Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad and Ahmedabad. A press release issued here said that 100 per cent holiday carnival will host a bouquet of offers to various destinations within and outside India. Partners for the initiative are Star Cruises and Costa Cruises, Lufthansa, Jet Airways, Air France, South African Airways, Singapore Tourism Board, Malaysian Tourism Board, Switzerland Tourism Board, Bihar Tourism Board, Chandigarh Tourism Board, New Zealand Tourism Board, Rail Europe. All the partners will have their enclosures, where travellers can avail first hand information. Both Thomas Cook and TCI are planning to offer early bird freebies for customers that register with them. The road show aims to build awareness about the bouquet of products and services that Thomas Cook can offer across geographies, the release said. Through the road show, the organisers will have the opportunity to have a direct interface with potential customers, and give them a first hand experience of the varied packages and emerging destinations both within country and abroad, the release added. More Stories on : Strategy | Kerala
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