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Kolkata, Feb. 14Expanding the portfolio of personal care products, ITC has launched ‘Vivel Di Wills’ and ‘Vivel’, a new range of soaps for the Indian consumer.

According to a company statement released here on Thursday, the new launches follow the success of ITC’s already-in-market products like Essenza Di Wills, Fiama Di Wills and Superia. The Vivel Di Wills range is available in two variants and Vivel in four variants.

Citing consumer insights based on rigorous test marketing efforts, the company has pointed out that all the product formulations have been scientifically developed at the ITC R&D Centre.

The products are said to be enriched with Actipro N, which brings in ingredients ensuring hydrating and nourishing qualities.

More Stories on : New Products & Services | Soaps & Detergents | I T C Ltd

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