Business Daily from THE HINDU group of publications
Saturday, Feb 16, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Saturday, Feb 16, 2008 ePaper | Mobile/PDA Version |
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Marketing
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Retailing States - Andhra Pradesh Vah Magna Group launches cash & carry venture in AP
The initiative, claimed to be the first of its kind by an Indian company, leverages the consolidated distribution model to offer customers a wide range of products at attractive prices. Our Bureau Hyderabad, Feb. 15 Vah Magna, an Indian cash & carry initiative, was launched today by the retail company Vah Magna Group in Hyderabad. Spread over 60,000 sq.ft at Vanasthalipuram on the Vijayawada highway, the initiative, claimed to be the first of its kind by an Indian company, leverages the consolidated distribution model to offer customers a wide range of products at attractive prices. Vah Magna Cash & Carry, which involved an investment of about Rs 22 crore, will also develop its own private labels and expand its presence to other markets across the country soon, according to Mr K. Anjaneyulu, founder of the Vah Magna Group. The Group has 65 Vah Magna FoodEx Supermarkets, Magna hypermarkets and restaurant and Grub hub chains. Mr Anjaneyulu is the original promoter of the Trinethra chain of supermarkets. Mr Anjaneyulu said in the next two months the Group is poised to launch the Vah Magna Super Centre formats with average one lakh sq. ft and additional supermarkets to expand the retail presence in the State. The Group has at present about 65 retail outlets in Andhra Pradesh covering an area of 3.5 lakh sq. ft. Vah Magna’s portfolio includes FMCG products, grocery, apparel, consumer durables, good chains, pharmacy, bakery products, footwear and general merchandising. The company has firmed up plans to expand to Karnataka, Orissa, Chhattisgarh and Madhya Pradesh in the next two years with its slew of offerings, Mr Anjaneyulu said. More Stories on : Retailing | Andhra Pradesh
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