MARKETING
STRATEGY
LG Electronics investing Rs 380 cr in India operations
Also expanding after sales network
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Exide adopts ‘shielding strategy’ for low-priced competitors
To roll out cheaper Standard Furukawa stand-by batteries
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INSIGHT
Sharp sees the bigger picture
Sharp of Japan has much hope the Indian market will eventually be one of its big performers, but observers believe it is a difficult task.
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SUPPLY CHAIN MANAGEMENT
Getting the forecast right
Supply chain management takes centre-stage in a consumer-centric retail story.
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EVENTS
‘Advertising is about persuading, not about selling’
Chennai, Feb. 20 It’s the invisible people in our lives – the domestic help, the auto driver, the postman, the shopkeeper, the vegetable vendor - that 90 per cent of advertising addresses, but very often, those who make the ...
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TRENDS
Dhoni emerges ‘man of the match’ at IPL auction
Nine rounds of fierce bidding; about 80 cricketers put under hammer
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NEW PRODUCTS & SERVICES
M&M launches Pik-Up range in Peru
Mahindra & Mahindra Ltd said on Wednesday that it had launched its Scorpio sport utility and its Pik-Up range in Peru, further extending its presence in Latin America. The launch was in partnership with Maquinaria Nacional S.A., an arm of the ...
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