The Hindu Business Line : CII seeks e-publishing courses

In light of the projected growth in e-publishing off shoring, the Confederation of Indian Industry (CII) has urged the State government and education institutions to offer courses in e-publishing.

Addressing a conference on publishing BPO services, likely to be the first such conference of its kind in the world, titled ‘Sustaining India to be the publishing BPO hub of the world’, Mr Gopal Srinivasan, Chairman, CII-Tamil Nadu State Council, said a course covering aspects like language, grammar, software, art, semantic analysis and lexical analysis could help aspirants enter the e-publishing industry.

According to report from research firm Valuenotes, the Indian e-publishing industry will grow at 35 per cent year on year to be worth $1.46 billion (about Rs 5,840 crore) by 2010. It will employ 74,000 people by then. Currently, the industry size is estimated at over $500 million (Rs 2,000 crore) and employs about 30,000 people, most of who work out of South India.

Mr Sriram Subramanya, Vice-Chairman, CII Puducherry State Council, attributed the growth of e-publishing off shoring to the demand from publishing houses overseas to deal with a few large suppliers. About five years ago a publishing major had over 100 suppliers, but today it had about 8, he said citing an example of an overseas company. “As a result supplier companies (those doing e-publishing) have to ramp up operations and offer wide variety of services to bag clients,” he said.

This has resulted in Indian companies moving up the value chain of offering — from the low end data entry and typesetting work to the high-end copy editing, content development and media services.

Mr K. Venugopal, Joint Editor, The Hindu Business Line, said corporates and education institutions must provide the right kind of skills needed to sustain growth in the e-publishing industry. “In the Western world newspapers are grappling with lower advertising, lower readership and consequently lower revenues. They are likely to look at outsourcing some portions of work to India,” he said.

There are about 1,500 dailies in US and about 1,300 in UK, together generating revenues of $75 billion (Rs 3 lakh crore). “Even if 5 per cent of this is outsourced we are looking at a huge opportunity,” he said.

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