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SBI Life in expansion mode

L.N. Revathy

Coimbatore, Feb. 21 Having got the approval for opening 100 more branches, SBI Life Insurance Company is now eyeing potential growth pockets for establishing its presence.

Its Managing Director and CEO, Mr Uday Sankar Roy, who was in the city on Wednesday to felicitate the 130-plus top agents in this region said the company’s expansion plans were big, both in increasing its branch network and building necessary processes and systems to support the growth. It has 187 full-fledged branches at present and approval for another 100.

Hailing the performance, he said the company managed to wipe out the accumulated losses of Rs 33 crore and post a record profit of Rs 37.74 crore in the just ended quarter.

“Our growth has been consistent. Our total premium collections grew 101 per cent to Rs 2,748.28 crore during the first nine months of 2007-08. We have covered 7.2 million lives and targeting to cross the 10-million mark.”

Stating that both the primary channels – agency and bancassurance – demonstrated high growth levels, he said: “The agency’s contribution to premium collection was higher at 49 per cent compared to the bank’s at 44 per cent. We are consciously tapping the non-SBI customers,” he added.

“The number of MDRT (Million Dollar Round Table) members is on the rise. It has risen from 390 to 1,700 this year and this should improve our position in global ranking,” Mr Roy said.

On the company’s foray into micro-insurance with the pilot launch of ‘Grameen Shakti’ in Orissa for the economically weaker sections, he said, “it has been a huge success. We plan to replicate this in other parts of the country”.

Reverting to the region’s performance, he said the special efforts taken to penetrate into rural pockets “has been an eye-opener. The needs are different. Some looked at insurance as long-term investment, while others opted for children-related products/schemes, very few took the unit-linked scheme route. But the growing literacy levels, improved disposable incomes and better awareness among this populace is obvious. Our products are designed to suit consumer preferences,” he added.

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