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Gargi Shah

Mumbai, Feb. 22 The emerging-economy image used for India gets yet another boost as high-end international jewellery brands head this way.

Indian gem and jewellery giant, Gitanjali, has announced strategic partnerships with famous Italian jewellery brands to introduce their products in the Indian market.

Italian fashion groups Mariella Burani Fashion Group and DIT Group have partnered with Gitanjali, through whom they will sell their products in the Indian market. While Mariella is a listed Italian company, DIT is the Italian company formed by the Damas Group of Dubai after acquisitions of several brands.

The venture took off with the unveiling of ‘Opulence’, a luxury jewellery exhibition introducing fourteen international jewellery brands for the first time in India.

Italian Jewellery brands like Rosato, Facco, Calgaro and Valente through the Mariella group and Stefan Hafner, La Nouvelle Bague, Roberta Porrati and Io Si through the DIT Group will be available in India.

Ms Paola Provera, Head of Fashion Jewellery Division of Mariella Group said, “We have the biggest confidence in the emerging markets now that we have found a local partner. The growing potential in here is huge and Gitanjali would help us in tapping it through their advise on communication, marketing, buying behaviour of the consumers here, their readiness, and all that will position us successfully.”

While there has been a higher negative growth impact in the Europe and US, countries in West Asia and India have emerged as key markets for these luxury jewellery brands.

At Stefan Hafner, each delicately hand-crafted jewellery piece ranges between Rs 1 lakh and Rs 40 lakh. Products in this price range are high for the European and American markets while they are well suited for the Indian and West Asian markets, said Mr Guilia Callegari Furlotti, New Business Development Area of DIT Group.

As a part of the retail revolution, consumerism in the country is on the fast track and luxury is no longer a concept confined to the hands of a few. For anyone who wishes to experience it, and is willing to pay for it, luxury is here.

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