MARKETING
STRATEGY
Carmakers on expansion drive in smaller cities
Improved road connectivity, penetration of retail finance
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Reliance Fresh aims to become end-to-end food retailer
Sees huge opportunity for growth
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Eros to offer free online content
Eros International has announced its pioneering advertising supported on-demand catalogue. With this, Eros, for the first time, will offer consumers free online content including exclusive content from the Eros movie catalogue of more than 1,300 ...
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IPR
Why MNCs don’t bring blockbuster drugs into India
Reasons: Lack of patent recognition, delay in approvals, litigation woes
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Patent Office issues draft manual on procedures
To bring more transparency in patenting processes
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HUL alleges trademark infringement
Hindustan Unilever Ltd (HUL) has filed a suit against Procter & Gamble (P&G) in the Calcutta High Court for the alleged infringement of trademark of its product ‘Sunlight’ by ‘Tide’ of P&G. In the petition, it ...
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ADVERTISING
SEBI forms new rules for MF ad warnings
Required to last at least 5 seconds in TV, radio ads
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‘BBDO India will be a challenger’
Josy Paul, Chairman, speaks to BrandLine
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PROMOTIONS & OFFERS
Thai holiday bait benefits SKC
Recently in Bangkok Ever wanted to visit Thailand, soak up the sun on Pattaya’s beaches, indulge in water sports, visit the magnificent Reclining Buddha temple or be awestruck at the sight of five-tonne Golden Buddha statue in Bangkok? ...
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Aircel’s lifetime prepaid offer
Aircel has announced a lifetime prepaid at Rs248 for new subscribers. This would cost the existing subscribers Rs 199. The tariff for local calls would be of Re.1/min, which would be extended to the existing lifetime subscribers automatically. ...
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RETAILING
MRPL eyes South for retail outlets
Mangalore Refinery and Petrochemicals Ltd (MRPL) is focusing more on southern States for the establishment of retail outlets. Nearly 60 per cent of the company’s retail outlets will be based in the South. Mr Sanjay Grover, General ...
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BRANDS
Aero to take Woodland brand into mall stores
Dealers network to go up by 20%
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CavinKare acquires fruit juice brand Maa
Chennai, Feb. 27 Foods to FMCG company CavinKare Pvt Ltd has forayed into the fruit beverage market through the acquisition of a Tamil Nadu-based fruit drink brand Maa.Announcing this at a press conference here, Mr C.K. Ranganathan, ...
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OUTLOOK
Radio City bets on reality shows
Bangalore, Feb. 27 After reality television, it’s now ‘reality radio’! And FM radio station Radio City believes this is a concept whose time has come. Says Mr Rana Barua, National Head, Marketing, Radio City 91.1 FM, ...
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NEW PRODUCTS & SERVICES
Product of the Year debuts in India
Product of the Year (POY), an independent survey to judge product innovation, has been launched in India. With the purpose of empowering consumers, POY helps consumers identify innovative products in an environment where there is information ...
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Dept of Posts seeks more share from business mail market
Kolkata, Feb. 27 The Department of Posts (DoP) has firmed up a strategy to garner a larger share of the growing B2C (business-to-customer) bulk mail business. Besides process re-engineering aimed at reducing handling time, the strategy ...
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Lime Spot launches socially networked market place for talent
New Delhi, Feb. 27 Lime Spot, a Web company focusing on creating and delivering user-driven applications and services, on Wednesday announced the launch of ‘LimeExchange’.This is a programme for talent market place aimed at ...
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