The Hindu Business Line : Max New York opens office in Kochi

Kochi, Feb. 27 Max New York Life Insurance has expanded its footprint in South India and strengthened its operations in Kerala by opening its first general office in Kochi today.

With this, the company has established a countrywide network of 233 offices across 155 cities in India.

Inaugurating the Kochi office, Mr Rajesh Sud, Executive Director, said: “Max New York Life Insurance wants people to view insurance as a financial protection and wealth creation instrument and not just a tax-saving tool. Since the launch of our operations, our focus has always been on providing risk protection and long-term wealth creation solutions to our customers. With a flexible product portfolio to meet customer requirements, it is evident that we are setting benchmarks in the marketplace.”

The company said in a statement that Kerala is an important market and that it would be opening six other offices over the next few days at Kottayam, Thrissur, Kannur, Kozhikode, Thiruvananthapuram and Kollam.

This would be the first step of the company towards servicing the Kerala market and help to educate the people about the true potential and benefits of life insurance.

The company has till date sold over 2.1 million policies and recorded a sum assured of over Rs 62,000 crore. It has positioned itself on the quality platform. The company has developed a strong corporate governance model based on defined core values of caring, knowledge, excellence and honesty. Its strategy is to establish itself as a trusted life insurance specialist on the bedrock of quality of advice. The company has over 30,500 agent advisors, who are the first interface between the customers and the company.

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