The Hindu Business Line : Friday, February 29, 2008

STRATEGY
Coke rolls out new campaigns across brands
Chennai, Feb. 28 Coca-Cola India, which is rolling out new campaigns for all its brands, is taking the 360-degree approach to connecting with consumers. OOH (out-of-home) media is coming in for special focus.Speaking to More

Bird Marine to sell Cranchi’s luxury yachts
Bangalore, Feb. 28 Bird Marine, the youngest entity in the travel conglomerate Bird Group, on Thursday signed an agreement to represent and market European luxury yacht manufacturer Cranchi in India. The agreement was signed by Mr ... More

Ruchi Soya, NutriJoy in tech pact
Ruchi Soya Industries Ltd (RSIL) on Thursday entered into an exclusive technology licenced agreement with NutriJoy Inc of Kansas, for its patented functional beverages and snack foods technology. Besides India, the licence will cover China, ... More

Stanza to reach more cities; store strength to go up
Hyderabad, Feb. 28 Striving hard to position itself in the niche market of high-end menswear, Pokarna Ltd is expanding its flagship brand Stanza to more locations across the country. The Hyderabad-based company is also firming up ... More

ADVERTISING
Adobe to leverage rise in online ads
Coimbatore, Feb. 28 “India is experiencing a communication explosion and the creative industry is growing at a rapid pace. Adobe is well positioned to propel growth with offerings such as the Creative Suite 3.0,” says Adobe Systems ... More

Mountain Dew’s new ad on air from tomorrow
New Delhi, Feb. 28 Mountain Dew is launching its new commercial “Darr ke aage JEET Hai” for its core target audience who is adventurous, bold and daring, said the company. The brand exemplifies the adrenaline ... More

PROMOTIONS & OFFERS
Santro on discount for women
Hyundai Motor India Ltd would offer discount of Rs 14,000 on the automatic transmission model of its Santro model for its women customers in celebration of the International Women’s Day on March 8 and women’s week starting from March ... More

Nokia launches contest to capture nightlife
Bangalore, Feb. 28 Nokia N-series has announced Discover Soul of the Night (SOTN), a new-age tech challenge that invites users from across India to capture and share stories about the nightlife in their cities through their mobile ... More

SpiceJet connects key cities
More

CNBC Budget Bonanza Contest
CNBC TV 18 would telecast extensive analysis of the Union Budget proposals by its in-house panel of experts deciphering their impact on various sectors.The programme will also feature a contest called ‘Budget Bonanza ... More

RETAILING
Survey favours liberalising FDI in insurance, retail
100% FDI in pvt rural agricultural banks urged More

Kewal Kiran rejigs retail plans due to high rentals
Franchisee outlets help reduce total investment More

BRANDS
LogicaCMG to unify brands
The LogicaCMG group said it would unify its existing brands under one name – Logica. The company along with its local brands Edinfor, Unilog and WM-data would use the new name effective Thursday, it said in a statement.Logica is ... More

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