Business Daily from THE HINDU group of publications Friday, Feb 29, 2008 ePaper | Mobile/PDA Version |
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Marketing
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Strategy Corporate - Alliances & Joint Ventures Ruchi Soya, NutriJoy in tech pact Mumbai, Feb. 28 Ruchi Soya Industries Ltd (RSIL) on Thursday entered into an exclusive technology licenced agreement with NutriJoy Inc of Kansas, for its patented functional beverages and snack foods technology. Besides India, the licence will cover China, Australia, and most SAARC and ASEAN countries. As a part of the agreement, NutriJoy will provide technical assistance in the commercialisation of these products. “The agreement with NutriJoy fits with our objective of reinforcing our position in the health and wellness segment. The agreement will provide us with world-class nutrition technology and a pipeline of commercialised, patented market-tested products to further add value to RSIL’s core brands in India and other products worldwide,” said Mr Sarvesh Shahra, Head-Foods Division, RSIL. — Our Bureau More Stories on : Strategy | Alliances & Joint Ventures | Foods & Food Processing
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