The Hindu Business Line : Bolero pick up in Hyderabad

Mahindra & Mahindra announced on Monday the launch of the new Bolero Camper DX, designed to address the market for pick ups, in Hyderabad. Pick up, now considered to be a growing segment in the country, is priced at Rs 5.34 lakh, ex-showroom in Hyderabad. In a statement, Mr Vivek Nayer, Vice-President, Marketing, Auto Sales, M&M, said, “M&M has strengthened its presence in the pick up segment. The innovative new features in Bolero Caper DX are based on ex tensive consumer feedback. This vehicle will create a new category for entry level sports utility pick ups.” This 63 horse power engine powered Bolero variant seats five people and is capable of carrying 710 kg. It is targeted to cater to the needs of progressive farmers, businessmen and traders. —

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