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Our Bureau

New Delhi, March 4

JWT India has won the bid for Commonwealth Games’ advertising campaign after a three-month long multi-agency bidding process. “JWT’s theme — Come out and play — which was used during the pitching process was well received by the committee and will be used throughout the campaign,” JWT India Senior Vice-President and Managing Partner, Mr Rohit Ohri, said.

“We are delighted to be the communication partners for these historic games. In the next few years, we will work with the Commonwealth Games Committee to build a sporting culture in the country and create interest around Olympic sport,” he said in a release. “The Commonwealth Games will give the world a chance to see first-hand India’s meteoric rise and JWT is proud to be a key partner in this major event,” added Mr Michael Maedel, President, JWT.

To prepare for the pitch, JWT had put together a team to create a comprehensive marketing plan which comprised international and event marketing, sponsorships, activation and public relations. The plan is spread across three phases, spanning the 1,000 days leading up to the Games kicking off on October 3, 2010.

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