The Hindu Business Line : Friday, March 07, 2008

‘MacFry’ now made in India
Potato consumption by McDonald’s India will go up to 12,000 tonnes by 2010, all grown in Gujarat. The world-famous MacFry consumed by McDonald’s India customers had started coming from the farms of Gujarat. By 2010, the ... More

Bella Casa opens home store in Pune
Pune, March 6 Bella Casa, the home improvement retail chain from the Rajan Raheja Group, has opened its exclusive store in Pune. Located at the Ishanya Mall, which is a design centre and speciality mall, the store occupies a retail space of ... More

Canon’s marketing campaign
Bangalore, March 6 As part of its city-specific marketing strategy, Canon is now targeting the Bangalore market. The ‘Namma Bengaluru’ marketing campaign that was kicked off on Thursday will see a flurry of below-the-line and ... More

TAXATION
10% surcharge on big retail chains in Kerala; tax on ATF cut
Budget proposes Rs 188-cr additional revenue mop-up More

PROMOTIONS & OFFERS
Malaysia calling
Weddings, Bollywood, adventure sports, new cuisines, more tourist spots and lots of shopping… Malaysia continues to entice the Indian tourist. More

BRANDS
Tata Coffee mulls acquiring brand in Russia
Aims at being a leading and fully integrated player in the global arena More

ONLINE MARKETING
Pre-paid cash cards for train tickets gaining in popularity
More and more people are now using pre-paid cash cards such as Itzcash cards, Done cards and Icash cards to book online train tickets against the earlier days when primarily credit and debit cards were used. This shows that increasingly ... More

Expedia enters India, launches Web site
New Delhi, March 6 Expedia Inc, an online travel company, on Thursday announced its entry into the country with the launch of expedia.co.in. Initially the Web site will only offer hotel rooms but would soon expand to provide air tickets ... More

OUTLOOK
Neo Sports Plus keen to win over niche audience
New Delhi, March 6 Neo Sports Plus, Neo Sports Broadcast’s non-cricket channel, has acquired golf, tennis and football content and is confident of finding a niche audience and advertisers.“Last year was all about consolidating Neo ... More

NEW PRODUCTS & SERVICES
Haier unveils energy-efficient ACs, refrigerators range
New Delhi, March 6 Chinese durables giant Haier Appliances is looking to make India an export hub for its global operations. The company is on an aggressive expansion mode and is increasing its product offerings to scale up its presence in the ... More

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