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Our Bureau

Ahmedabad, March 6

Potato consumption by McDonald’s India will go up to 12,000 tonnes by 2010, all grown in Gujarat. The world-famous MacFry consumed by McDonald’s India customers had started coming from the farms of Gujarat.

By 2010, the entire quantity would be sourced locally following the agronomy initiative of McCain Foods, the world’s largest French fry producer and global MacFry suppliers to McDonald’s, according to a release here.

In 2007-08, McCain Foods utilised around 2,000 tonnes of potatoes per year for McDonald’s French fries from its manufacturing facility at Mehsana, Gujarat. These are specially cultivated ‘Shepody’ variety potatoes from the farms in Palanpur, Himmatnagar and Deesa regions of Gujarat.

Two additional potato varieties are being tried by McCain in Gujarat to check their suitability for making MacFry. These varieties could join the fray within a year, adding to McCain’s raw material base and McDonald’s local supply.

Mr Abhijit Upadhye, Director, National Supply Chain, Menu Management & New Business Channels, McDonald’s India, said that till mid-2007, McDonald’s India was importing its entire requirement for MacFry. McCain Foods, global MacFry supplier, spent around eight years of R&D efforts to grow the Shepody variety in India that met all the requirements. MacFry made in the Gujarat plant were supplied to McDonald’s India restaurants in mid-2007. “Our plan is to increase our local sourcing of MacFry to 100 per cent by end-2010.”

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