Business Daily from THE HINDU group of publications
Saturday, Mar 08, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Saturday, Mar 08, 2008 ePaper | Mobile/PDA Version |
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Marketing
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Strategy Cox & Kings promotes Grevin Mumbai, March 7 Cox & Kings is promoting Grevin, the wax museum in Paris, with the launch of actor Shah Rukh Khan’s wax statue. Announcing the added attraction at a press conference here, Mr Frederic Gouguidis, Director Marketing, Grevin Museum, said, “Cox & Kings is our exclusive partner in the Indian market and it was the first tour operator that evinced interest in the promotion of Grevin.” With almost 2 lakh Indians visiting France every year, the partnership with Grevin is expected to give Cox & Kings a boost to its tourism revenues from India. Mr Peter Kerkar, CEO, Cox & Kings, said “Outbound tourism is growing from India at 25 per cent and we continue to grow at the same rate.” Cox & Kings is also planning to expand its operations in terms of having more franchises and distributors for its travel business for which it has applied for an IPO. — Our Bureau More Stories on : Strategy | Arts & Crafts | Tourism
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