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Mumbai, March 7

MirriAd, the embedded advertising specialist, has announced an exclusive tie up with P9 Integrated, the film-marketing company from Percept Holdings, which markets over 80 per cent of Bollywood’s total movie releases, along with Hollywood & regional films in India and also represents multiple large local and multinational brands, including Unilever, ITC and Sony PlayStation. The deal will see MirriAd using its unique embedded advertising technology to digitally i ntegrate brands within existing content that is marketed by P9 Integrated across India. Such content will include Bollywood film trailers produced for cinema, television and online, whereby specifically selected and relevant brands will be digitally integrated, after production has been completed. The agreement with MirriAd will enable P9 to generate additional revenue through embedded advertising.

— Our Bureau

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