Business Daily from THE HINDU group of publications
Saturday, Mar 08, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Saturday, Mar 08, 2008 ePaper | Mobile/PDA Version |
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Marketing
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Advertising Rediffusion wins Titan Xylys a/c Bangalore, March 7 Rediffusion | DYR has won the creative duties of Titan Xylys from Bates Enterprise. The pitch took place in December in which agencies such as O&M, Bates, Contract and McCann participated. Ms Suparna Mitra, Head – Marketing of Titan said, “We were looking for a communications partner who can guide us through complex and evolving creative and consumer situations around the country and offer us a true through-the-line solution. In Rediffusion DYR, we found ou r partner. We hope to take huge steps together in building the brand Xylys.” Ms Minakshi Achan, Executive Vice President & Executive Creative Director, Rediffusion, said: “We see great potential in the brand and look forward to a long and rewarding relationship with Titan.” — Our Bureau More Stories on : Advertising
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